Your members stay yours

Most supply conversations start with a rate card. This one starts with the four things panel owners actually get burned by, because those are what decide whether an integration is still running a year later.

The relationship is yours. Members see your brand, sign up under your terms and are paid by you. We never message them, never recruit from your base, and never appear in front of them as a second party.

You set the frequency cap. Over-asking is how a panel gets quietly destroyed — response rates fall, the people who stay are the ones who are in it for the money alone, and the data degrades before anyone notices the pattern. You set a per-member ceiling and we field inside it.

Your supply is labelled, not blended. Every complete carries its source through to the buyer's delivery file. Blending is convenient for the middle of the chain and bad for everyone at either end: good supply subsidises bad, and nobody can tell which is which when a study goes wrong.

You can reconcile the numbers. Fill rate, screen-out rate, removals and the reason each removal fired, line by line, against your own logs. If we reject a complete you sent, you can see the specific check and dispute it.

Saying yes to everything is how an exchange becomes the thing buyers stop trusting. Two categories we decline regardless of volume.

• Traffic we cannot attribute. If a complete cannot be traced back to a named source, it cannot be labelled in a delivery, which means it cannot be reconciled when a buyer asks. Unattributable volume is the raw material of every sample scandal in this industry.
• Integrations with no signed callback. A callback without a signature is a public URL that hands out money. We will not run one, and a partner who is happy to is telling us what their fraud controls look like elsewhere.

We also decline incentive structures that pay per click rather than per completed response. That model selects for speed, and speed is the single clearest predictor of a response a buyer will reject.

Sandbox credentials come before any commercial conversation. You get a test study, a working entry link and a callback endpoint, and you confirm the round trip works before anyone talks about rates. It takes most partners an afternoon.

The whole contract is published — entry links, the four terminal states, how callbacks are signed, how settlement stays idempotent across two channels. It is on the integration page, readable without signing anything. Reading it before you write to us is the fastest way to find out whether this is worth your time.

When you are ready, [email protected] reaches the team that runs supply rather than a sales queue.

Owned audiences rather than resold traffic. A recruitment story you can describe — how members arrived, what they were promised, how they are paid. Some form of identity checking at signup, even a light one. And a willingness to have removals reconciled in both directions, including when the removal is ours and wrong.

Size matters less than most partners expect. A small community with a clear provenance and a specific audience is worth more to the buyers on this exchange than a large one nobody can account for. The screening we run applies identically to our own panel and to every partner, which is the only version of that promise worth making.