Company
Why this exists
Sample is bought on trust and inspected almost never. A file of finished interviews looks identical whether the people behind it were recruited carefully or bought in bulk that morning. OpinionReady was built around making that difference visible before a buyer commits, rather than after an analysis goes wrong.
Every provider in this industry says its data is high quality. The claim costs nothing to make and is close to impossible to check, which is why it has stopped carrying information. Buyers know this. They have learned to discount it, negotiate on price instead, and hope.
A buyer should be able to audit every respondent they paid for, including the ones we threw away.
That sentence decides most of the product. It is why the rejection log ships by default instead of on request, why partner supply is labelled on the delivery rather than blended in silently, and why the qualify rate we quote carries a staleness rule instead of counting every stored profile as current.
It also decides things on the participant side, which buyers tend not to think about until the data is bad. People who are paid for screen-outs keep reading screeners properly. People who can see why a removal happened, and appeal it, stay honest. A panel treated as a suspect population becomes one, and the cost of that lands in someone’s dataset eventually.
What we are not
We are not a research agency. We do not design questionnaires, run analysis or present conclusions, and we will point a project elsewhere when that is what it actually needs. Doing both well is possible but it puts the same company in charge of the sample and in charge of judging whether the sample was any good.
We are also not the cheapest option, and we are unlikely to become it. Paying for screen-outs, spreading profiling over weeks and holding members out of repeat categories all cost throughput.
Where we are early
The platform is new. Several figures a buyer would reasonably want — active member counts, published rejection rates, time from signup to first study — are not on this site, because they are not yet measurable from our own records. They will appear when they can be exported and reproduced on request, and not before.
In the meantime, the method is written down in full: how screening works, our ESOMAR 37 answers, and where members come from.