AI and research
Generated respondents, model-written open-ends, and the fact that the person evaluating a supplier at eleven at night is increasingly not a person. Written from the operational side rather than the conference stage.
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01
Answer engines are reading your method pages
The buyer evaluating you at eleven at night is increasingly not a person, and it will not fill in your gated PDF form.
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02
Open-ends written by a language model
The tells are not what most detection guides say they are, and the obvious ones remove careful writers along with the pasted answers.
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03
Synthetic respondents: what they replace, and what they cannot
The useful question is not whether generated answers are real. It is which decisions survive being made on them.